About Us
We are PEPOLTek, an IT company building a portfolio of SaaS products used across education, HR, and enterprise operations, including BIDYATek, a school management platform for institutions across Bangladesh, our Intelligent HR Solution, a cloud-based HRMS used by growing companies, and an Enterprise ERP suite for supply chain and financial operations. Alongside our own products, we partner with growing businesses across the Globe to help them build strong teams. 

We are hiring a Senior Executive - Branding & Marketing for one of these partners, a growing lifestyle and home décor brand in Bangladesh, based in Baridhara, Dhaka.

The Role
You will be responsible for planning and executing marketing initiatives, strengthening the brand, driving customer engagement and sales, managing digital and offline marketing activities, and identifying new market opportunities. You'll work closely with Sales, Customer Service, Product Development, Retail, and Creative teams to ensure effective execution of marketing strategies.

What You'll Do

• Conduct market research, tracking trends, competitor activity, customer preferences, pricing, and emerging opportunities
• Plan and execute marketing campaigns and activations, including product launches, seasonal promotions, exhibitions, and collaborations
• Maintain and strengthen brand identity and positioning across social media, website, retail outlets, and promotional materials
• Develop quarterly marketing plans and campaign calendars, aligned with business objectives and sales targets
• Manage digital marketing and e-commerce, covering social media, website content, SEO, online advertising, and email marketing
• Run Meta media buying, including campaign setup, audience targeting, budget allocation, and performance monitoring
• Coordinate content and creative production with the design team, from campaign concepts to in-store materials
• Monitor marketing performance, preparing regular reports and recommending improvements to management
• Use AI tools for content creation, campaign ideation, market research, and marketing efficiency

What You'll Bring

• BBA or MBA in Marketing, Business Administration, Communications, or a related field
• 2 to 4 years of relevant experience in Marketing, Branding, Retail, or E-commerce
• Practical knowledge of Meta Ads Manager, including campaign setup and performance monitoring
• Strong digital marketing and content coordination skills

Nice to Have

• Experience in consumer or lifestyle brands, retail, home décor, fashion, handicrafts, or FMCG

Growth
You will build a cross-functional marketing track record spanning digital, retail, and brand strategy, with annual increment and advancement opportunities after permanent employment as the brand's marketing function scales.

Compensation and Perks

• BDT 25,000 to 35,000 per month, depending on experience, expertise, and interview board performance
• In-house lunch facility
• Friday off with an alternate Saturday off
• Additional benefits, annual increments, and career advancement opportunities after permanent employment

Job Details

• Industry: Lifestyle and Home Décor Retail
• Employment type: Full time
• Location: Baridhara J Block, Dhaka
• Workplace: On-site

How to Apply
Apply with your updated Resume and a Cover/Motivation letter. We only move forward with candidates who clearly show us what they bring to the table.